Interested in advertising? Wondering how to get into the business? We spoke to Ryan Glynn, Account Manager at Havas about his career.
Q.1. Tell us a bit about your background.
I did a Business degree in IT Sligo, graduating in 2008, then put it to good use by working as a personal trainer for 5 years. At that stage I decided I needed a change and was torn between getting into digital marketing and event management. I chose digital marketing thinking ‘the future is digital’, and managed to get myself an internship in Havas Media. This was my first foray into the advertising world and was a fantastic place to cut my teeth, but after almost three years I decided I wanted to move into the creative side of the business, so I took a role in the client services department of Havas Dublin; the creative arm under the Havas umbrella.
Q.2. What made you want to get into the business?
I saw the work that goes on in a creative agency and thought it looked like fun. It’s fast-moving, colourful, and challenges completely different aspects of your ability on a daily basis.
Q.3. What’s the first mistake you made when you started working – and how can people avoid doing the same?
I thought I would learn enough on the job as I went along. You need to be proactive in learning new skills all the time to make yourself as proficient in your current job, and as hireable to new employers, as possible.
Q.4. What do you think the most important thing is for a successful career? E.g. education, experience, initiative?
Depends on the industry. Initiative will only get you so far if you want to be a doctor. At some point you’ll need an education. For the advertising industry though, in my view initiative is most crucial. You can see it immediately on a CV and it shows a passion for the job, it shows personality.
Q.5. What advice would you give to people who want to break into the industry?
Stand out. Stand out on your CV, stand out in your interview, stand out in your role.
Q.6. What’s your dream role? How do you hope to achieve it?
I have honestly got no idea what my dream role is. I massively enjoy what I do day-to-day, and if an opportunity came up to do something else that I like the sound of, I might do that too.
Q.7. What surprised you, if anything, about working in the advertising industry?
How enjoyable an office job can be. Perhaps naively, I had a view of the business world as stuffy and corporate, but in the right place with the right culture, that couldn’t be further from the truth.
Q.8. In such a competitive industry, what is one skill could you not do without/is necessary for success?
Communication. Whatever the role, you need to be able to communicate effectively. Whether that’s ideas to a client, or tasks to your team, effective communication is crucial.
Q.9. What’s your number one tip for people on the job hunt?
Be employable. If that sounds simplistic that’s because it is. Think about what the employer will be looking for and structure your CV and (hopefully) interview strategy accordingly.
Q.10. Finally, what is your favourite thing about working in the business?
The diversity of challenges it poses from minute to minute. You’re going from abstract thinking in brainstorms, coming up with crazy ideas that will never work within the budget, to managing people and personalities delicately, to having to be highly organised for a big event…left brain, right brain and whatever’s in between!
Sound like something you’d like? Find out more about working in the advertising industry in Ireland at IAPI’s AdExpo this Tuesday, March 6. Read more about it here, and you can register for the event here.
Still here? Check this out: Interested In Working In Advertising? Then This Event Is For You!