While most of us are just getting over the madness of Halloween and beginning to embrace these cold winter nights, it seems the retail world doesn’t want us to have a break just yet. Christmas lights were put up barely a day after Halloween and shops frantically began marketing all their Christmas goods. The likes of Brown Thomas are noticeable for it as they often have their Christmas stock in as early as September, when it’s commonly only accepted that Christmas festivities and marketing starts at the end of November.
Completely ignoring the fact that there are still at least seven weeks left until Christmas, retail and commercial companies are putting early pressures on consumers because they know that people love the promise of bargains. Prices tend to go up drastically a week before Christmas day and companies want to be able to capitalise on the panic that sets into last minute shoppers who will purchase on demand products at any price.
You would think they’d consider the fact that it’s evidently too early as people are still only attempting to decide what winter jackets they should invest in. Interestingly enough, the retail world’s response to this saw online outrage when they tried to justify saying that they’re only facilitating the high rates of consumer demands. Last week, the Journal.ie carried out an online poll asking readers if they think it’s too early to talk about Christmas. The poll results showed that 66% said yes and 32% said no while 1% had no opinion on the matter.
In recent years, the internet has been filled with many memes wars and discussions on whether it’s too early to discuss Christmas. In 2013, Christmas was surprisingly trending on Twitter in the middle of October and this year November 1st saw the sudden presence of the Christmas meme trend. Only a week ago, I noticed a very popular Facebook meme which said “There are twelve days of Christmas, not twelve weeks of it.” I think this says it all. One of the biggest arguments against early Christmas is that by the time Christmas day actually does come around, most people are over the holiday spirit and really I can’t agree with this more. This type of early anticipation for Christmas isn’t common around the world. Most countries have events in November such as Americans with their Thanksgiving Day.
While in the US, shops are also gradually stocking their shelves with Christmas products, there is still more of a focus on Thanksgiving Celebrations. For Americans, the crazy sales that follow Thanksgiving, Black Friday, signifies the beginning of Christmas shopping. So maybe our problem is that we don’t have a November holiday to stave off the Christmas buzz. Instead, we just leap right into it. Here in Ireland, parents who are not easily swayed by the Christmas lights and Christmas music already playing across counties will soon feel Christmas creeping into their homes. The easiest targets are young children. The attention of these young children is being grabbed by flashy products advertised on the television and in shop windows. How are they expected to avoid getting ready for Christmas if it’s all they hear about?
I’ve noticed that there’s also been an early media hype over Christmas. For example, the Irish Mirror have numerous articles about where to get the best deals and the Independent had an article about a family who has already hung up their Christmas lights. It really wouldn’t surprise me if an artist releases their Christmas single in the next few days just to cash in on the frenzy.
Perhaps I’m just another Scrooge who thinks all things Christmas should be reserved for the month of December but social media shows that many others think the exact same. I for one, will not be prancing around in a Christmas Jumper or buying presents (until next month of course). But for those who wish to do so, don’t be surprised if someone comments on it!