The new Dublin One brand was launched this week by DublinTown to encourage consumers to spend more time in the north inner city.
Last Monday, DublinTown launched a new brand for Dublin city's Northside 'Dublin One' in Wolfe Tone Square. 2fm's well known DJ Louise McSharry was on hand to officially launch the brand in her first appearance since giving birth in October.
 
"A unique destination with a diverse wealth of retail, culinary, cultural and entertainment offerings – Dublin One is where traditional and contemporary sit side by side," said DublinTown about their newest campaign. The Dublin One district spans from O'Connell Street to Capel street and Parnell Street to the end of Liffey Street, with approximately 850 businesses operating therein.
 
Over 600,000 people flock to this area weekly, which holds over 130 coffee shops and restaurants. The area is also very well known for its wide choice of world foods, including African, Brazilian, Greek, Japanese and Moldovan cuisine.
 
Richard Guiney, CEO of DublinTown, said: “We are really excited to bring a new identity to Dublin by highlighting the diversity and range of what Dublin One has to offer. We at DublinTown along with the businesses of Dublin One, want to encourage visitors to experience the unique busy streets, the heritage and history which is brought to life through culture, diversity and people, making Dublin One the heart and soul of Dublin city.”
 
To celebrate the launch, Dublin One teamed up with photographer Peter Varga of Humans of Dublin to create an exhibition featuring individuals from the Dublin One area. The photography exhibition of the ‘Humans of Dublin One’ is free to the public and will be housed in Dublin One, upon completion.
 
With so many businesses operating in the area, Dublin One provided us with some weekly statistics on the area:
  • Over 1,000 blow-dries take place across the 15 hair salons in the area.
  • Over 200 people per week brave tattoos and piercings in the eight tattoo and piercing parlours.
  • Almost 100 engagement rings purchased from the 17 jewellers
  • Dublin One is home to the oldest continuously operating maternity hospital in the world.
Madigan’s pub, North Earl Street is the only pub in Dublin with an original stained glass ceiling work by Harry Clarke, one of Dublin's most prolific stained glass artists.
 
The Church Bar uses some of the original stage from the Adelphi theatre on Middle Abbey Street. Among the famous acts to walk on the stage were The Beatles, Fleetwood Mac, Bob Dylan, The Rolling Stones, The Beach Boys and Johnny Cash.