Yesterday morning Apple opened the doors to the 2012 Worldwide Developer Conference with CEO Tim Cook taking to the stage for the annual keynote speech which has previously seen the introduction of the new MacBook Pros, iMacs and of course the iPhone.
The first line of products to get updated was the MacBook family. Both the MacBook air and the MacBook Pro received hardware upgrades across the board updating them with faster processors, graphics, memory, flash storage and USB 3 connectivity.
Available in 11-inch and 13-inch designs, the new MacBook Air features the latest Core i5 and Core i7 dual-core processors. The new integrated Intel HD Graphics 4000 is up to 60 percent faster and gives the MacBook Air plenty of power to tackle games and videos. Now with 4GB memory and expandable up to 8GB.
The 13-inch MacBook Pro features the latest Intel Core i5 or Core i7 dual-core processors up to 2.9 GHz with Turbo Boost speeds up to 3.6 GHz. The 15-inch MacBook Pro features the latest Intel Core i7 quad-core processors up to 2.7 GHz and NVIDIA GeForce GT 650M discrete graphics. Both the 13-inch and 15-inch MacBook Pro can be configured with a 1TB hard drive or SSDs up to 512GB that are up to twice as fast as the previous generation.
The next announcement was the new 15” MacBook Pro with a retina display. This brand new super computer weights in at only 4.46 pounds and is .71” thick. The new MacBook Pro Retina display is the world’s highest resolution notebook display with over 5 million pixels, 3 million more than an HD television. Featuring the latest Intel Core i7 quad-core processors up to 2.7 GHz, NVIDIA GeForce GT 650M discrete graphics, up to 16GB of faster 1600 MHz RAM and flash storage up to 768GB. Two Thunderbolt and two USB 3.0 ports allow pro users to connect to multiple displays and high performance devices, and a new HDMI port offers quick connectivity to HDTVs.Up next was OS X Mountain Lion, which will be available from the Mac App Store July 2012. With over 200 new features some of the highlights to look forward to include the all new Messages app, Notification Center, system-wide Sharing, Facebook integration*, Dictation, Power Nap, AirPlay Mirroring, Game Center and the enhanced security of Gatekeeper.
And last but certainly not least is the next version of the hugely popular mobile operating system iOS6. Set to be released in autumn 2012 iOS 6 features include: an all new Maps app with turn-by-turn navigation and an amazing new Flyover view; new Siri features, Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center, Siri and Facebook-enabled apps like Photos, Safari and Maps; Shared Photo Streams via iCloud.
Along with the many new products Apple has also announced this year’s Back to School promotion for students. From the 11th of June to the 21st of September any student who purchases a Mac will get the standard 10%-12% discount and a €80 voucher to spend in the Mac App store alternatively if you buy an iPad you will get a €40 voucher to spend in the Mac App Store. To avail of this offer you must purchase through an Apple Education Store, which can be accessed here.