Ninety-day global scavenger hunt gives consumers a chance to win a piece of Jack Daniel’s and Lynchburg history #JACKS150

In celebration of the 150th anniversary of the Jack Daniel Distillery – the oldest registered distillery in the U.S. – today, Thursday, 22nd September 2016.  Jack Daniel’s Tennessee Whiskey will host a Jack Daniel’s Barrel Hunt in Dublin from 3pm. The Dublin Barrel Hunt will be the third and last Jack Daniel’s barrel hunt to take place in Ireland, after successfully capturing the attention of whiskey lovers worldwide earlier this summer. The global scavenger hunt is aiming to unite the ‘Friends of Jack’ across the world. The first Barrel Hunt took place at the home of the distillery in Lynchburg on 1st July and will visit more than 50 countries in 90 days, with Dublin being one of the lucky destinations in Ireland.


A handcrafted Jack Daniels whiskey barrel will be hidden in a cultural site in Dublin city centre. Clues will be provided on the Jack Daniel’s Facebook page to help guide fans to the secret location, to be in with a chance of finding the handcrafted Jack Daniels whiskey barrel. Clues tied to the history of Dublin will be provided on the day of the hunt and the barrel will be opened when the first person to arrive speaks the correct barrel password. Updates and results will be shared as barrels are found around the world and prizes are claimed.



“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”


Each hidden barrel in the scavenger hunt was handcrafted from the distillery and used to mature Jack Daniel’s Tennessee Whiskey before being specially fabricated for the Barrel Hunt to house prizes, including an original, one-of-a-kind bar kit made with white oak from the barrels. The Barrel Hunt winner will receive the authentic Jack Daniel’s barrel they found along with Marshall Bluetooth speakers. There will be other top quality prizes for runners up on the day too.


Jack Daniel’s will provide clues through a local Jack Daniels Facebook event page encouraging fans to find the hidden whiskey barrel in Dublin city centre. The clues will be seeded out through social media from 3pm today.


“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s. “The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”


For more information on the Jack Daniel’s Barrel Hunt, official rules and regulations, and details on locations and dates, visit or


To learn more about Jack Daniel’s and the Jack Daniel Distillery’s 150th anniversary, visit