Posting pics of your dinner on Instagram is all well and good for creating your own happiness, but Jack McCann reminds us that through our selfies and hipster dinner pics, we can also benefit other people worldwide...

Happiness: ‘The quality or state of being happy’

However, happiness, what is it? Can it be defined, should it be defined at all? Surely happiness is something that can’t be defined. What makes one person happy, may not make another person happy at all.

I personally haven’t partaken in the #100HappyDays myself, not because I have anything against it, I just don’t take photos that often. Also having to remember ‘oh crap, I’m happy right now I should take a photo’ is too much effort to be honest. Happiness shouldn’t take a lot of effort, in my opinion.

Many of the photos that I have seen on Instagram, Facebook, Twitter and other social media platforms look pretty awesome. However, the question that kept coming to mind when I was looking it up was, ‘what exactly is the aim behind such a campaign?’ (Other than that people get to show how happy they are to their friends and family?)

However, I was pleasantly surprised to see that there is actually a charity/foundation aim to it in which the foundation helps develop local communities and benefits people with disabilities. I was amazed, however, that even though the campaign has been going for months, the donation side of it has not been trumpeted or championed as much as the picture taking side of the whole thing.

Now, I don’t want to be overly cynical here but how far, realistically, can spreading happiness go compared to helping people by offering them entry-level jobs, financial or emotional support? It’ll differ with each person clearly, but surely everyone would rather be given a helping in the aspects aforementioned.

However, the other side of the argument is that if a person is helped to be happier in life then surely they’ll look upon life in a better way (glass half-full rather than empty). They may be more proactive in the aspects of life mentioned previously and won’t need a lot of if any help at all.

One reason why the donating side of the whole thing may not have been as prominent as the picture taking is that Fanta have their own #Fanta100 campaign, similar names but different aims. Both involve the taking of photos or videos, however the one at the centre of this article is for charity, the other is for a corporation. However, I wouldn’t be surprised if many people out there thought the two things were one and the same.

#100HappyDays came to attention of the public at the start of summer and social media platforms were inundated with cool videos and photos. It was the ‘thing’ to do. However, now that summer is over and people have gone back to college, people don’t have as much expendable time to be able to take a selfie every five minutes. Therefore, with fewer people partaking on a regular basis, the photos will stop appearing. More importantly, the foundation aspect of the whole thing will suffer as a result. Being honest with yourself, how many of us would be able to say that they had heard of the 100HappyDays Foundation before the #100HappyDays campaign? Very few. Long may the foundations campaign continue, however, maybe a clearer connection with the 100HappyDays Foundation may be to all our benefits going forward.

"Fostering happiness in the world. It will take some time, but you, and us, are spreading happiness and contributing to the society."- 100HAPPYDAYS Foundation