Our Fashion Editor Laura Sheehan argues that products from the cosmetic line e.l.f should be on the wish list of makeup lovers everywhere.
Everyone likes the popular make-up brands such as Nars, Mac and Benefit to name but a few. However, much to our disappointment, we can’t always afford such luxuries. 
Fortunately e.l.f. has come to the rescue bringing very similar products to the market at a fraction of the price of other high end make-up brands.
For the brows
These days it’s all about your eyebrows. A man will never understand the time and effort that goes in to perfecting the art of the eyebrow. 
But let’s be honest, it’s worth all the effort. No one wants to go back to the days of the shapeless, foundation-covered eyebrows. 
Luckily for us, e.l.f. understands, and for just €5 their Studio Eyebrow Kit is every bit as good as Benefit’s Brow Zings Eyebrow Kit which retails at €34 – almost €30 in the difference.
For contouring
e.l.f. Studio Contouring Blush and Bronzing Powder resembles a certain Nars product, only for about 80% of the cost. 
The product in question is the Blush Bronzer Duo in the shades Hot Sand and Laguna. This costs €39 while e.l.f.’s Studio Contouring Blush costs €5. It’s a steal!
For highlighter
So we all love Mac’s Soft and Gentle, but we would love it even more if it was that bit cheaper right? 
So why not give e.l.f.’s Blush Gems a try. Soft Gentle retails at around €30 while Blush Gems is only €5.
To make sure your make-up stays on all day
e.l.f.’s Studio Mineral Infused Primer, which costs around €10, has been compared to big brand names like Smashbox and Mac. 
This primer gives your foundation a lasting finish. It’s great for when you need to maintain your make-up for long periods of time.
The blusher
Everyone’s been talking about Nars’ blusher Orgasm. Whether it’s for its good quality or it’s interesting choice of name, I’m not sure, but either way the shade is gorgeous.
Therefore,a huge thank you is in order for e.l.f. for their impressive dupe – Twinkle Pink. At just €5, it’s a bargain and much more affordable than Orgasm which sells for €30.