Thinking of buying the model's new makeup line? Chloe O'Keeffe looks at what's to come.
Gigi Hadid X Maybelline is coming to the Irish shores soon, and the anticipation is epic as it has already been released across the pond, and Irish fans of the American model and/or famous make-up are just dying to get their hands on the limited edition pieces ASAP!
The 22 year old fashion model, born Jelena Noura Hadid in Los Angeles California, was first signed to IMG Models in 2013, and under a year later ranked in the Top 50 Models on Models.com. In early 2016 Hadid was named International Model of the Year by the British Fashion Council. Though her modelling career first began when she was just two years old her massive breakthrough and professional rise was in New York City when she signed to IMG Models.
Of course, all fans of the brand and/or model will know Gigi Hadid has been the face of Maybelline for almost 3 years, but can now add beauty mogul to her already impressive resume as she releases her first ever (highly anticipated) makeup line with Maybelline. The collaboration with makeup brand Maybelline is said to document her life story to date across three makeup collections, from her home base in NYC to her hometown in LA, both of the two very distinct looks from her two coastal homes were designed by the model herself.
East Coast Glam is described as “the ultimate representation of New York and cosmopolitan glam,” and features natural and light tones that are perfect for busy city girls always on the go. According to the press release, “The collection is the perfect combination of trendy, stylish and grunge,”. As a lady that is always on the go, Gigi herself clearly knows the power of transformation is key to taking a woman from looking sharp and sophisticated in her morning meetings to feeling sexy and city chic at night.
Born in California, Hadid is a West Coast girl deep down, and so set about to include a second collection to honour the sunny city. West Coast Glow features a “laid-back, beachy feel.. inspired by the warm shades of Califronia’s iconic sunsets,” and is complete with Gigi’s signature pop of colour on the lip.
The third collection in this make-up release is the Jetsetter Pallette, which aims to provide the best of both coastal areas, and according to the press release is her secret to looking “selfie-ready after a long day of travelling”.
With 18 products in total, from brushes to primers, and colours to fit every girls need there’s something for every type of girl in this inaugural beauty collection. Nothing is priced over 30 dollars either as Hadid’s main aim was to attempt to make these products as affordable to the everyday working gal as possible.
The first product to be released was the Jetsetter Palette, complete with bronzer, blush, highlighter, concealer, lip gloss, eye shadow, liner and a mini mascara. The other collections were said to have been released on Ulta on October 22nd. Along with the 11 pan Jetsetter Palette, retailing at 30 dollars is a set of neutral lipsticks, liquid and gel eyelines, mascara and an eye-shadow brush.
In the East Coast Glam collection you can expect many nude lipsticks, a mascara, eyeliners, a tinted primer and a liquid strobe cream, as well as another palette that Hadid gave fans a sneak preview of in her Instagram stories recently. The palette has a nice NYC spin with several of the shades named after famous New York neighbourhoods and streets.
As mentioned previously, the West Coast Glam makeup collection channels a more Californian feel to the products with products enabling you to create a sunkissed and sultry makeup look in minutes.
Though the products are released Stateside already, the UK have received a release date of November 9th for the makeup line to hit, so it looks like Irish fans will have to wait a bit longer, but to ensure you don’t miss out, sign up to the waiting list on the Boots website to be notified when the collection will finally land in store.
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