As part of Dublin Institute of Technology’s controversial campus move to Grangegorman, they have launched an advertising campaign featuring their very own students.
The advertisements, which will be showcased on billboards in various city centre DART and bus stations, feature four current DIT students, apparently delighted for their college to have found its new Dublin 7 home.
According to DIT: “The idea behind the campaign is the journey that DIT has been on to find the perfect place to call home and to thank Grangegorman for its warm welcome to the neighbourhood.”
The four students, who appear dressed in aviator goggles, will be flying above your head at Pearse Street DART Station, Connolly Station, Heuston Station and Busaras.
Take a look at the unusual ad campaign here: http://www.dit.ie/grangegorman2014/