Competition 2010 Guidelines
Creative Brief: Teams are challenged to creatively explore the relationship between Irish culture and drinking through considering the values, attitudes and behaviours that young adults have in relation to alcohol.

Many young adults encounter alcohol in some way in their lives and we want you to engage with the issues that arise from that experience. That does not mean taking the moral high ground or replicating current guidelines, nor do we want to see entries simply about the act of drinking alcohol excessively. We believe the best stories are ones that approach the brief with originality and offer something constructive.

Remember, is more interested in what you have to say, not what you think we want to hear. So be creative and find new and interesting ways to incorporate the brief into your work.
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Prizes 2010/2011 Prizes will be awarded in the following categories:

People?s choice - ?1,000
Official Award - ?1,000

People?s choice - ?1,000
Official Award - ?1,000

Overall prize winner - ?1,000

Entries will be accepted under the following categories: Film

Films can be of any genre: drama, documentary, experimental, horror, sci-fi, comedy, animation etc .Filmmakers are invited to use any video recording devices ranging from HD cameras to mobile phones.


Multimedia can use any combination of text, sound, video, animation and interactivity although all entries must have an element of interactivity. Entries could take the form of a website, Interactive CD Rom, Gaming project, Mobile Phone App etc. Keep in mind the popularity of social media as a major communication channel for your peers

You will be asked to specify which category your entry falls under on your application form.

Important Dates and Deadlines:
  1. The deadline for submission of proposals to the Digital Hub is November 11th 2010. This can be done through the online form. (Entry form will be live shortl)
  2. The deadline for completed entries is March 18th 2011. All finished entries must be received at the Digital Hub by close of business.
  3. Shortlisted teams will be contacted by March 23rd 2011.
  4. Award Ceremony - March/April 2011
Competition Rules and Regulations:
  1. You must be a third level student aged over 18 and resident in the Republic of Ireland to enter this competitionTeams can have no more than five members.
  2. Your competition entry must be made specifically for 2010/11.
  3. Your team must obtain all the necessary permissions and rights including copyright of all people involved.
  4. You must submit a proposal in order to enter the competition by no later than November 11th 2010.
  5. Any entries that are deemed offensive or racist will be disqualified.
  6. It is expressly forbidden to display any form of product branding. Projects containing visible product branding will be disqualified.

Film Guidelines:
  1. You can use whatever equipment is available to you to record, HD, SD, regular Camcorder or even a mobile phone.
  2. Your film must be between 30 seconds and 3 minutes in length, including titles and credits, should you wish to include them.
  3. Films must be in English or have English subtitles.
  4. Your entry must be submitted online through VIMEO (we will not accept any other external video players). Email us the URL along with your completed entry form to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  5. If your entry is shortlisted you will be asked to provide your movie in pure digital form, i.e. final draft .mov or .avi file. This will enable us to preview snippets of your film. Please do not send a formatted DVD, what we require is simply the .avi or .mov exported file.
You can send this disc to: ? Film Category
Digital Exchange
Crane Street
The Digital Hub
Dublin 8

Multimedia Guidelines:
  1. Entries must be in a format that does not require specialty software to view.
  2. Entries must be viewable online. This means that whatever form your entry takes, you must articulate your proposal through online methods. i.e. if you create an installation you could film a demonstration of it working and publish this film online. If it is a mobile phone app, a demo must be available online.
  3. Entries must be in English.
  4. If your entry is shortlisted we will be in contact with you to supply us with further materials.
It will be necessary to send this material to: ? Multimedia Category
Digital Exchange
Crane Street
The Digital Hub
Dublin 8

  1. Your entry will be judged on its originality, artistic and technical ability and message interpretation.
  2. Your entry will be viewed by a pre-selection committee appointed by MEAS and The Digital Hub Development Agency. If your entry is short listed it will be then viewed by an expert judging panel who will select the overall winners from the shortlist.
  3. The competition will culminate in a screening and awards ceremony in 2011.
  4. The judges? decisions are final and no correspondence will be entered into.