“Error 53” if it has appeared on your iPhone, you probably know all about it. Otherwise, outside the tech world, many people are still unaware of what it means.
The error message appeared on thousands of iPhone 6’s and 6 plus phones since the recent ios 9 update, and it basically renders the iPhone useless once it shows up.
Kyle Wiens, a tech expert who runs the iFixit website said, “The error 53 page on our website has had more than 183,000 hits, suggesting this is a big problem for Apple users.”
The message locks down your phone, leaving it unable to repair. It is called bricking, because it leaves the iPhone as nothing better than a brick. A replacement appears to be the only solution according to Apple.
Apparently it occurs when the TouchID fingerprint recognition is replaced by a third party instead of Apple technicians. Even though the phone will work if fixed by anyone, Apple never let people know about this feature, and consumers only found out once they did the ios 9 update.
Freelance Photographer Antonio Olmos told the Guardian that while working in Macedonia, he dropped his phone and it broke. As there was no Apple stores there, he went to a local shop to fix it, which they did.
He continued to use his phone for months until he got an update notification from Apple. Olmos says, “The whole thing is extraordinary. How can a company deliberately make their own products useless with an upgrade and not warn their own customers about it?”
During the week Apple have said it was for security measures. But critics believe it is a complete oversight, as they could have installed better customer security features, instead of ruining a phone all of a sudden.
They could have made users enter a password to assure it is the same user, or even had a warning to take it to a Apple repair shop.
This oversight could end up costing Apple as there is a growing consumer backlash of people who feel cheated that their phones suddenly stopped working, and they’ve lost all their data.
Apple recently stated that sales of iPhones are flat lining, as there has been a sharp slowdown of sales since the previous year.
iPhone sales account for around two thirds of Apples profits, and they may be relying heavily on huge sales from their upcoming iPhone 7, but consumers may think otherwise now.
What “Error 53” shows us about Apple is that they have a complete disregard for their customers.
Their reasoning that it’s a security feature is ridiculous as other user friendly features could have been implemented.
It’s classic Apple thinking, if there’s a problem, only we can fix it.
They prove that they think they are the only ones capable and people should solely use them. It shows that they don’t want independent fixers or repairers, or even anyone looking at the inside of their phones
They’ve made it that instead of just voiding the warranty, you are now destroying your phone when you want to get it fixed.
Imagine if cars ran on the same logic, if every time you brought it to a mechanic that didn’t belong to the maker, the engine would no longer work.
It shows blatant disregard for consumers, and customer loyalty may be dwindling even more than before.
“Sorry it’s bricked now, would you like to buy a new one?” is essentially what they are telling customers.
Now perhaps it is just coincidence, but you could forgive a cynical mind for thinking Apple has ulterior motives, because they just announced that you can trade in your old device for a discount on a new device.
Luckily for them, the device has to be in working condition, but it does appear like Apple is punishing anyone for not going to them to fix their phones.