Aer Lingus have removed their mandatory rules for female cabin crew to wear skirts and make-up.
Prior to this, female employees of Aer Lingus were expected to wear make-up as well as style skirts for their work everyday. It has been 20 years since Aer Lingus have changed their uniforms and many have seen this as a major stepping stone for the airline in modernising and refreshing their brand.
When commenting on the brand refresh, the CEO of Aer Lingus, Sean Doyle said, “the re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment.”
Irish designer Louise Kennedy designed the teal green uniforms for Aer Lingus that made history in being the longest-running uniform since its debut in 1998.
Green has been the primary colour of Aer Lingus since 1948 and will continue in that shade. The whole project will be led by Louise Kennedy once again.
Ten uniform designs have been created in total by a number of Irish designers like Louise Kennedy, Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen and Paul Costello. The skirts have been a part of the Aer Lingus uniform since 1945 when they were designed by Sybil Connolly so it will be a big change to see the female employees in trousers after all this time.
The Aer Lingus blog stated with regard to the uniform revamp that, “the key objective of the redesign is to create a contemporary uniform that will retain a modern look over time and will fully meet the needs of today’s airline staff. The scope of the project covers a complete redesign of all uniform pieces for cabin and ground operations staff. It also will include selecting fabrics for each garment and working with the manufacturing partners to develop the final design and materials.”
The new uniform is a chance for Aer Lingus to step away from their old ways and break out into the new world of fashion where women can look just as dressy and formal in a trouser suit uniform for their work.
When creating the new uniform, feedback was received from the current staff at Aer Lingus on their opinions of the old uniforms and discussions were made towards what the new uniform should entail in today’s working environment for the ground staff and cabin crew.
The female staff not having to wear make-up anymore is big for the airline as women had to wear it when working at all times as it was part of the look of being an air-hostess.
Aer Lingus is making big changes in refreshing their brand regarding uniform and make-up in which many female workers will be happy to avail of in the spring of this year when it is finally introduced.